Case Study: Success On Campus

A large university needed a useful tool to promote its school app to students and faculty because it wanted to use the app to communicate important college news and upcoming events. Since most students are using a device of some kind, they wanted a pen with a stylus. The Hopkins Stylus Pen & Screen Cleaner, a three-in-one stylus, screen cleaner, and pen, fit the bill. The pen was handed out at school registrations and at all events during the first week of school. By the end of the first month of the new school year, 96 percent of the students had downloaded the app.